MSR Ayyangar (Mathurakavi Srinivasa Raghavan Ayyangar) is the Managing Director & Chief Executive Officer of Emmessar Biotech & Nutrition Ltd (EBNL) and he serves on its board of directors.
The initial 25 years of MSR’s career, he was deeply connected with different branches of engineering (Civil, Mechanical, Electrical, Electronic & Instrumentation) with particular emphasis on ‘Design’ and ‘Systems Integration’ for various engineering industries & brands such as IBM Computers, GE (Electro-Medical Equipments), Iron Foundries, Steel Forgings, Global Turn-Key projects involving steel fabrication & construction for core industries such as petroleum and large petro-chemical industries etc.
Since his early childhood, MSR had a natural inclination towards spirituality and human health. This resulted in a profound study of Veda, Ayurveda, Homeopathy, and Naturopathy which he continues till date.
MSR invested considerable time & effort to gain a thorough understanding of – a) the anatomy & physiology, b) biological mechanisms of “Function & Structure” inter-relationships and c) the importance of Mind-Body connection in wholesome health care management.
In the last 20 years, MSR has been investing in research & development in the field of micronutrients and non-toxic health care products. The path breaking development of ‘VedaCeuticals’, a unique amalgamation of ancient Ayurveda and modern Pharmaceuticals, is a result of this R&D efforts.
MSR has also been advising and treating patients in India & abroad with a holistic approach for over 33 years. He is particularly well known & highly respected for his deep understanding of and experience in AYUSH system of medicine also known as ISM (Indian system of medicine).
MSR graduated in Electrical & Electronics Engineering from the National Institute of Technology, Warangal in the state of Telangana, India (then known as the Regional Engineering College in the state of Andhra Pradesh) in 1970. He also has a PG diploma in ‘Business & Industrial Management’. MSR also serves in the Medical Advisory Board for MediAngels, a Global e-Hospital that is meant to revolutionize the way we look at healthcare.